Category Archives: Podcast

How to Test Your Facebook Ads for Optimal Results

Posted on February 1, 2021 by Michael Stelzner

[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, cr… Continue reading →

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LinkedIn Ad Retargeting: What Marketers Need to Know

Posted on January 28, 2021 by Michael Stelzner

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn… Continue reading →

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Snapchat Ads: How to Get Started

Posted on January 21, 2021 by Michael Stelzner

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a… Continue reading →

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What to Do When Your Facebook Ads Fail

Posted on January 15, 2021 by Michael Stelzner

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and fo… Continue reading →

Posted in Expert Interviews, Facebook, Facebook Ads, Facebook Analytics, How To, Podcast, Social Media Marketing Podcast | Comments Off on What to Do When Your Facebook Ads Fail

Organic LinkedIn Marketing: Proven Techniques for Marketers

Posted on January 8, 2021 by Michael Stelzner

Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is … Continue reading →

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How to Get More Views on YouTube: Strategy From a Top Creator

Posted on January 1, 2021 by Michael Stelzner

Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model? To explore how to get more views on your YouTube videos, I interview Justin Brown on the Social Media Marketing Podcast. Justin is a YouTube expert and… Continue reading →

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Social Media Video Made Simple: How to Easily Make Great Videos

Posted on December 25, 2020 by Michael Stelzner

Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who help… Continue reading →

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How to Create YouTube Video Ads That Convert

Posted on December 18, 2020 by Michael Stelzner

Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube … Continue reading →

Posted in Expert Interviews, How To, Podcast, Social Media Marketing Podcast, YouTube, YouTube Ads, YouTube Video | Comments Off on How to Create YouTube Video Ads That Convert

Influencer Marketing Strategy: How to Scale a Business

Posted on December 11, 2020 by Michael Stelzner

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast. Adi is an influencer marketing expert. She’s the CE… Continue reading →

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YouTube Ad Targeting: What Marketers Need to Know

Posted on December 4, 2020 by Michael Stelzner

Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast. Aleric, a YouTube ads expert, is the founder a… Continue reading →

Posted in Expert Interviews, How To, Podcast, Social Media Marketing Podcast, YouTube, YouTube Ads | Comments Off on YouTube Ad Targeting: What Marketers Need to Know