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Google’s New Logo in-Sync with Material Design

Coated with a mix of unequal colors – Red, Yellow, Green and Blue, the logo received a slew of mixed reviews through Twitter. Not many could digest the radical change, and few couldn’t accept the scant revision.

excited for when the artist formerly known as google changes its name to just a symbol

— Charlie Warzel (@cwarzel) August 10, 2015

The tiny ‘g’ logo which appears on browser tabs has also been changed into a brighter looking, multi-colored, upper-cased ‘G’ – initially confusing, yet easy to differentiate. Meanwhile, Google posted an informative video on Facebook, flipping through the many logos it has managed till date – each logo thoughtfully resembling its predecessor, yet emerging strikingly different in the end.

We’ve changed a lot over the last 17 years, and today we’re changing things up again… g.co/evolve

Posted by Google on Tuesday, September 1, 2015

It hasn’t been a fortnight since Google bombarded the market with a new name, and the new development gripped us with curiosity. Though it doesn’t seem necessary, as a matter of fact, the logo hasn’t had a revamp ever since Material Design spread through every Alphabet managed service, edging the parent logo to go bleak. In conjunction with it, Google’s new CEO, Sundar Pichai’s dream to bring internet to every cranny of the world is observed with the new logo which sizes at only 305 bytes, compared to our existing logo at ~14,000 bytes.

Google managed to stuff everything about the modifications in this video below: