Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll als…
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How to Create a Google Data Studio Dashboard
Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear an…
Read moreGoogle Analytics 4: What Marketers Need to Know
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chr…
Read moreGetting Started With Google Tag Manager: A Beginner’s Guide
Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager tem…
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