Author Archives: Chris Mercer

How to Analyze Site Visitor Engagement With Google Analytics Reports

Posted on December 14, 2020 by Chris Mercer

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll als… Continue reading →

Posted in Google Analytics, How To | Comments Off on How to Analyze Site Visitor Engagement With Google Analytics Reports

How to Create a Google Data Studio Dashboard

Posted on November 25, 2020 by Chris Mercer

Need to quickly gain insights from your marketing efforts? Wondering how to use Google Data Studio to easily create visual dashboards? In this article, you’ll learn how to create and customize a Google Data Studio dashboard that delivers clear an… Continue reading →

Posted in Google Analytics, Google Data Studio, How To, Tools | Comments Off on How to Create a Google Data Studio Dashboard

Getting Started With Google Tag Manager: A Beginner’s Guide

Posted on November 17, 2020 by Chris Mercer

Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager tem… Continue reading →

Posted in Facebook Analytics, Google Analytics, Google Tag Manager, How To | Comments Off on Getting Started With Google Tag Manager: A Beginner’s Guide