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Latest Posts

Expert Interviews Facebook Ads Podcast Social Media Marketing Podcast

How to Test Your Facebook Ads for Optimal Results

February 1, 2021 Michael Stelzner

[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, cr…

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Expert Interviews How To LinkedIn LinkedIn Ads Podcast Social Media Marketing Podcast

LinkedIn Ad Retargeting: What Marketers Need to Know

January 28, 2021 Michael Stelzner

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn…

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Facebook Facebook Ads Facebook Analytics How To

Facebook Ads Analytics: How to Stop Wasting Money

January 27, 2021 Tara Zirker

Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance…

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Facebook How To Instagram Social Media Strategy

Social Media Marketing Strategy: 5 Steps to Sales and Conversions

January 26, 2021 Dana Malstaff

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and I…

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How To Social Media Video Tools video

How to Make Low-Cost Video Ads That Convert

January 25, 2021 Matt Johnston

Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads…

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Expert Interviews How To Podcast Snapchat Snapchat Ads Social Media Marketing Podcast

Snapchat Ads: How to Get Started

January 21, 2021 Michael Stelzner

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a…

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Facebook Facebook Groups How To

Facebook Group Engagement: How to Develop a Loyal Community

January 20, 2021 Dana Malstaff

Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll al…

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Facebook Facebook Ads How To

Facebook Ads Rejected? Here’s What to Do

January 19, 2021 Andrea Vahl

Did Facebook reject your ad? Wondering if there’s a way to avoid rejection or overturn decisions? In this article, you’ll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own….

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Facebook Facebook Business Suite How To

Facebook Business Suite: What Marketers Need to Know

January 18, 2021 Naomi Nakashima

Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whe…

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Expert Interviews Facebook Facebook Ads Facebook Analytics How To Podcast Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail

January 15, 2021 Michael Stelzner

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and fo…

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