[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, cr…
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LinkedIn Ad Retargeting: What Marketers Need to Know
Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn…
Read moreFacebook Ads Analytics: How to Stop Wasting Money
Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance? In this article, you’ll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance…
Read moreSocial Media Marketing Strategy: 5 Steps to Sales and Conversions
Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and I…
Read moreHow to Make Low-Cost Video Ads That Convert
Want to easily create video ads that convert? Worried you need special skills or a big budget? In this article, you’ll discover how to create high-converting ads without outsourcing to pros. You’ll find four tools to easily create video ads…
Read moreSnapchat Ads: How to Get Started
Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a…
Read moreFacebook Group Engagement: How to Develop a Loyal Community
Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll al…
Read moreFacebook Ads Rejected? Here’s What to Do
Did Facebook reject your ad? Wondering if there’s a way to avoid rejection or overturn decisions? In this article, you’ll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own….
Read moreFacebook Business Suite: What Marketers Need to Know
Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whe…
Read moreWhat to Do When Your Facebook Ads Fail
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and fo…
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